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Today We Turn 10! Looking Back on a Decade of Betty Belts.

Categories: All, conscious consumerism, events, fashion, gratitude, life, News & Stuff, small businessTags: , , , , , , , , , , , Author:

It’s really hard to believe it’s been 10 years.

All month long I’ve been posting images from the Betty Belts vault on our Facebook page and it’s been interesting looking back at all the cool things we’ve done, with people we love. I begin to realize, I could write a book about it all…

Team Betty in downtown Ventura 2008

Team Betty in downtown Ventura 2008. From left, Sierra Partridge, Jeanette Ortiz, Mary Osborne, Bo Stanley and Hailey Partridge. © David Pu’u

On the boat to Kuta Airport Reef.  Copyright David Pu'u

Team Betty on the boat to go surfing in Bali. © David Pu’u

I am joyfully grateful to still be here, inspired and making beautiful things to express one’s love of the ocean. I want to extend a heartfelt message of gratitude to all of my mentors over the years, to my lovely surfing and ocean-loving ambassadors “Team Betty”, to my wonderful retailers, to my extended family in Bali who have grown with me over the years making ever better products and to all of you who wear and love my belts, jewelry and accessories and spread the aloha everywhere you wear them.

Donna with Bali HQ staff

Me and some of our staff in Bali. I am sharing photos from home on the iPad.

I am especially grateful to my husband, David Pu’u, who from the start was always there (I hired him for our first-ever photo shoot)… even long before we became an “item”… mentoring, capturing iconic imagery, inspiring me, helping to cultivate a brand, a lifestyle we love and live. David always understood what my deeper goals were in having a positive effect in our world.

David and I on a trip to San Francisco, a place that provides a lot of inspiration.

David and I on a trip to San Francisco, a place that provides a lot of inspiration.

Here are some images from that vault. Some of my favorites over the years. There are many more where these came from… Hopefully I will get to publish that book and share them with you one day.

Mary Osborne in a very early Betty Belts poster, 2003... photo: David Pu'u

Mary Osborne in a very early Betty Belts poster, 2003… photo: David Pu’u

 

 

 

 

 

 

 

Sierra Partridge of Team Betty, by David Pu'u

Sierra Partridge of Team Betty © David Pu’u

Pu'u_sunset1.tif

 

Sierra Partridge in a shoot for Hobie Girl, wearing Betty B. Surfboard Resin earrings.

Hailey Partridge in a shoot for Hobie Girl, wearing Betty B. One of my all-time favorites from our first year of making upcycled surfboard resin jewelry.

Jeanette Ortiz wearing the Compassion necklace.

Jeanette Ortiz wearing the Compassion necklace. © David Pu’u

A favorite of Jeanette Ortiz modeling one of my red carpet sea glass necklaces in a tidepool on a private California beach.

A favorite of Jeanette Ortiz modeling one of my red carpet sea glass necklaces in a tidepool on a private California beach.

Me in the Betty Bus, an old favorite from the image vault. She now lives with some friends who provide her with a  comfy garage and more care and maintenance than I was able to provide. But she was with us for five adventurous and fun years.    © David Pu'u

Me in the Betty Bus, an old favorite from the image vault, circa 2005.  © David Pu’u

 

An ad we ran in 7Sky, a European magazine 2010.

An ad we ran in 7Sky, a European magazine 2010.

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New Hemp Designs

Categories: conscious consumerism, Environmental, fashion, News & Stuff, ProductsTags: , , , , , , , , , Author:

I’ve been wanting to do some hemp designs for a very long time and am thrilled to bring you my new allrounder bag and ♥ Ocean D-ring belt.

Hemp Bag

The bag is loaded with features which you can read about here. My favorite is the deep front pockets that hold two long water bottles perfectly. (That’s where my Kleen Kanteens go).  I wanted to create a bag for a no-nonsense active person (like me) who doesn’t have a lot of time on their hands and would like a super durable bag that can be used every day and goes with almost everything.

Hemp Ba

Hemp Bag Side Detail

Hemp is the most durable of fabrics and also the most sustainable. Consider a few more facts about hemp (source: Hemp Technologies):
• Hemp does not require herbicides or pesticides.
• Hemp can be grown in a wide range of latitudes and altitudes.
• Hemp replenishes soil with nutrients and nitrogen, making it an excellent rotational crop.
• Hemp controls erosion of the topsoil.
• Hemp converts CO2 to oxygen better than trees.
• Hemp produces more oil than any other crop, which can be used for food, fuel, lubricants, soaps, etc.
• Hemp nut is a very healthy food, being the highest protein crop (after soybean) and high in omega oils.
• Hemp can be used for making plastics, including car parts.
• Hemp makes paper more efficiently and ecologically than wood, requiring no chemical glues.
• Hemp can produce bio-fuel and ethanol (better than corn).
• Hemp can be grown more than once per year.
• Hemp fibers can make very strong rope and textiles.

BH1_detail

In 1916, the U.S. Government predicted that by the 1940s all paper would come from hemp and that no more trees need to be cut down. Government studies report that 1 acre of hemp equals 4.1 acres of trees. Plans were in the works to implement such programs (Department of Agriculture).

NH1

Betty Belts ♥ Ocean Hemp Belt

My ♥ Ocean belt is reversible. Blank on one side, embroidered on the other. It’s 53″ long and one size fits most men and women.

NH1_hemp_belt

Betty Belts ♥ Ocean Hemp Belt

NH1d_TH

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Giving Back On Thanksgiving Weekend: 25% of Our Total Sales to Sandy Relief

Categories: All, conscious consumerism, Environmental, events, gratitude, News & Stuff, ocean, philantrophy, photographyTags: , , , , , , , , , , Author:

Instead of the typical Black Friday sale, adding to the flood of emails you are inevitably receiving (I know I sure am) from retailers competing for your eyeballs and wallets, we really want to offer something different here at Betty B.

I consider this whole Black Friday hoopla a race to the bottom I do not want to participate in as a retailer. I would rather join the race to something different, something human and out of a space of generosity for others not so fortunate, not out of greed.

It’s so funny because my daily read Seth Godin blogged about this very subject today: In a Hurry to be Generous

So here it is, my Thanksgiving Weekend Special:

  • All Weekend Long Thursday-Sunday we are donating 25% of all sales in the online shop to Clean Ocean Action, a cause currently devoted to coordinating a rebuilding, recovering, and restoration program for communities affected by Hurricane Sandy.
  • And 25% of all Ventura shop sales on Friday, Saturday and Sunday will be donated to Clean Ocean Action.
  • I have a free surprise gift for all shoppers on all three days who come in to the retail store and spend $25. What is it? Come in and find out!
  • Saturday is a big day for AMEX users, as they can get a $25 statement credit for shopping small and that includes Betty Belts. Sign up now if it’s not too late (offer is capped): https://www.americanexpress.com/us/small-business/Shop-Small/

Throughout the weekend, I will be posting how much money we’ve raised so far on the Betty Belts FB page as tie allows. Thank you notes go out to all making online orders here stating the amount from their purchase that gets donated. My first online order came in this morning and I am happy to say so far it’s $49.75. If you are planning on buying some of your holiday gifts from me and want to make a difference with your wallet, do it before Sunday night, please.

That said, we are planning another cause day December 2nd for Friends of the Ventura River.

Oh, lest I forget! My husband, David Pu’u, has jumped in and will be donating 25% of his royalties from his print sales until the end of December to Clean Ocean Action. Read about it in his blog: Tis the Season. Enjoy a tiny sampling of his work below.

"Gratitude" by David Pu'u

“Gratitude” by David Pu’u Surfer: Sean Tully

Light Fantastic: Happiness

Light Fantastic: Happiness by David Pu’u Surfer: Sean Tully

Enlightenment

“Enlightenment” by David Pu’u

Sierra Partridge by David Pu'u

Sierra Partridge by David Pu’u

Pink Champagne Barrel by David Pu’u Surfer: Larry Ugale

 

 

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Way to upcycle!

Categories: All, art, conscious consumerism, Environmental, fashion, marketing, News & Stuff, Products, recycling, small business, surfing, womenAuthor:

Check out the many truly awesome creations made from waste byproduct on the Girl on a Board Blog.

Of course my upcycled surfboard resin jewelry is included, and it’s an honor to be in the same room with these other creative folks making cool stuff. I SO want that Skateback for the iPhone to match my resin pieces!

Upcycled Creations

Some of the many unique objects made from stuff that would otherwise end up in a landfill.

 

 

 

 

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Upcycled Surfboard Resin Jewelry 2.0

Categories: All, conscious consumerism, News & Stuff, Products, recyclingTags: , , , , , , Author:

We don’t make much trash here at Betty B.
Any waste that does get created usually gets used to make cool stuff.

So when my first batch of upcycled surfboard resin jewelry was ready, I immediately assessed the scraps that were left over. I knew I would dedicate this remnant material to one very cool project eventually, but as many projects go, it sat on the table for many moons before I took action.

Here are the results. Surfboard resin bezel set in sterling silver by highly skilled craftsmen I am lucky to work with. Sleek and beautiful. For men and women both.

Now available in my web store too!

Earrings$42, Necklaces starting at $48

Read my story on the making of behind this unique jewelry!

Surfboard Resin Pendant with Sterling

Upcycled Surfboard Resin with sterling necklaceUpcycled Surfboard Resin Stud Earrings

My upcycled surfboard resin stud earrings

Haiey Partridge wearing my upcycled surfboard resin necklace with sterling

 

Some of the actual Surfboards my jewelry was made with

Some of the actual Surfboards my jewelry was made with

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Team Betty in Bali: Green Essence

Categories: All, connectedness, conscious consumerism, Environmental, ocean, philantrophy, photography, surfing, transparency and ethics, travel, women's surfingAuthor:

Bali: Green Essence (from DEEP Magazine)

Words and Photos by David Pu’u

Mary Osborne heads for the inside bowl section on a semi deserted day.

In the past few years, it seems that everyone has turned toward green. In fact, the color has become a necessary branding indicator for everything from chain stores to politicians, and sometimes one with little significance. It is certainly a pity that the green movement has come to this, but here is why. In the hard light of day, people are what matter. We are one of the few entities on this spinning ball with the power to mitigate our effect. But where does one begin?

Bali Sunrise

Look in the mirror. It must begin with the individual. The Laws of Exponentiality and the tenet of Ephemeralization, which was expounded on by Buckminster Fuller in 1938, basically say that we ought to be able to do more with less. This really is the key to going green. Unfortunately, it is the polar opposite of capitalist commerce and most political systems of governance.

That is what made the trip to Bali by Donna Von Hoesslin, owner of Betty Belts in Ventura and my girlfriend, and some of the women on her team a fascinating concept. Here you had a capitalist—a businesswoman—determined to create some positive change by being truly green. She resolved to invest in socially sustainable projects in a developing country that would supply her company with ethically made, yet price-competitive products.

We had met David Booth, a former British civil engineer with the World Bank, a few years back. Booth basically retired to Bali, where he founded and developed an NGO called the East Bali Poverty Project (EBPP).

Mary Osborne of Team Betty with David Booth at the EBPP Independence Day Celebration

The group of us embarked on the trip to Bali in an effort to give back and to explore additional methods of bringing commerce to the people Booth had literally dedicated his remaining years of life to saving and putting on the path to an economically, culturally and ecologically sustainable future.

This particular morning we rolled down the gravel drive of Villa Gayatri (our palatial trip headquarters) in Ubud with Gusti at the wheel. Thanks to planning, hope and circumstance, we were joined by four of Von Hoesslin’s company icons-ambassadors and filmmaker Aaron Marcellino for the two-hour drive into the mountains of East Bali.

We had been invited to attend a festival where most of the children who had been educated through the project would be participating in one great big party of sorts. It was part of a celebration of Balinese Independence Day.
In 1998 Booth set out specifically to find the poorest people on Bali. He figured that he should begin his plan by putting it to the most difficult of tests. He had heard rumors of a lost tribe, a group cut off from Balinese society by a volcano eruption and the ensuing simple fact that no one thought to ever look for them. Hiking deep into the mountainous country of Eastern Bali with a guide, he found them. They were a lost and dying tribe—people who, as Booth observed, never smiled.

Betty Belts owner/designer Donna von Hoesslin sharing with some of the ladies she works with.

Most who travel Bali have experienced the cultural blessing of the Balinese smile. It is a renowned national asset. The people smile—it is how they are set spiritually. But that wasn’t the case for the long-lost tribe. They had lost their smiles and much more. Booth saw them as a test case for world cultural development. He began to develop a plan to restore them one person at a time. He would do it through the children.

No one is exactly sure where the tribe came from originally, but Booth suspected that maybe it had been Lombok, due to a strong resemblance to those who reside on that island.

The eruption, poor diet, a persistent problem with goiter, and a few other environmentally related issues had combined to provide a lack of real history due to memory loss. In effect, these people were the tribe that the world had forgotten and who, literally,  had no real knowledge of their own history. Imagine that, not knowing where your family had come from or your town.

A worker cleaning parts in a small dish of soapy water. When you bring commerce into a community of craftsmen, they begin like this.

In terms of Western understanding, that is true loss and deprivation—not having a history. No connection to anything. They were a people who had lost almost all aspects of everything vital and necessary for human existence. They were failing.

I met and interacted with the children and had a hard time keeping back the tears because I understood that now these children have hope. A future now exists for them, where only death and oblivion had loomed prior.
The short of it is that the tribe is back. And in their return, Booth has shown us a way that we can transform our own society potentially. It is a great story that will make the world smile. We all need hope. No matter what our lot in life.

Hate, division and separation are odd and common bedfellows. Love is a better way, and it is much stronger. We saw the effects of it our entire trip.

It was a great gift, and we learned in the process of surfing, communicating, planning and working with Betty B’s affiliates in Bali (yes, this is somewhat ironic) what “green” and “sustainability” ought to look like: health and happiness. Pursue that. We have the world and the oceans to gain.

Bali sunset and boatmen watching the surfer’s ride.

On the back end of all of this, one of my favorite organizations, 1% for the Planet, which was conceived by Patagonia’s Yvonne Chouinard, had at Von Hoesslin’s behest and efforts, put the EBPP on its donor list as an environmental cause. I was impressed by this because it illustrated to me that some people in charge really do understand that the key to a green world is in affecting people. It left me with a dose of hope.
To learn more about the EBPP visit www.eastbalipovertyproject.org/tag/david-booth.

As Donna von Hoesslin and I walked at the waterline at sunset we looked down and saw two identical pieces of seaglass. She did not know I would be asking her to marry me a couple days later.

 

Sierra Patridge of Team Betty cross stepping at a remote Balinese break.

Schoolchildren getting out for the day.

See article and more from DEEP Surf Magazine and David Pu’u  here…

http://www.deepzine.com/site/articles/296

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