Betty B. Insider: Spring 2014

If you live in or near Ventura, we are having another exclusive group sale for locals this weekend!


We have a new format this time with new friends joining us for our Spring Sale hosted so generously by our friends Stewart+Brown.
It’s a new kind of studio sale… the Stewart+Brown Makers Market, a community get-together with local designers and small businesses to celebrate local and meet some of the cool people Ventura has to offer (and find some DEEP discounts on organic clothing, Midi-Queen bags and my accessories, of course).
Along with select markdowns I will be bringing out of the shop to offer you at my table, I have a very special gift of STOKE for you, a free belt (see below)! And choose one of three fun ways to get one:

  1. Wear any of my Betty designs you own to the event or put an outfit together on site with what you try on. Post a pic of it on your favorite social media (be sure to tag Betty Belts)
  2. Simply bring a friend along who hasn’t been to one of our sales yet
  3. Buy a belt at the sale, get one free!

Click here to RSVP and see schedule details and know when the food trucks are there. We have local favorite Scratch joining us and rumor has it the new Good To Go (organic) Juice Truck will be there too along with Avogrados Farms organic produce!
FRIDAY 11:30 – 7:00
SATURDAY 11:00 – 6:00
SUNDAY 12:00 – 4:00
LOCATION: 955 East Front Street (across from Wharf)

See more details about what you can find at the sale and what’s new at the shop here.

Holiday 2013 Schedule: Shipping and Store Hours

Holiday Online Orders Schedule:
First Class U.S. order by Dec. 15th (first class will be temp. not available after this)
Priority U.S. order by Friday Dec. 20th
First Class International order by Dec. 10th*
Priority International order by Dec. 12th*
Ventura locals who want to order online and pick up in-store please use the code INSTOREPICKUP at checkout for next day grab-n-go pickup (please allow 24 hour turnaround)
*some countries may need more time. You know who you are : )

Holiday Hours in our Ventura Shop
Daily until Dec. 13th 12:00 – 7:00
Saturday Dec. 14th 10:00-8:00 (or later)
Sunday Dec. 15th 11:00-7:00
Monday Dec. 16th 12:00-7:00
Tuesday Dec. 17th 11:00-7:00
Wednesday Dec. 18th 10:00-8:00
Thursday Dec. 19th 10:00-8:00
Friday Dec. 20th 10:00-8:00
Saturday Dec. 21st 10:00-8:00
Sunday Dec. 22nd 11:00-7:00
Monday Dec. 23rd 10:00-8:00
Tuesday Dec. 24th 9:00-4:00
Christmas Day ~closed~
Then back to regular hours 12:00-6:00 (or longer)
New Year’s Day ~closed~
We are likely to stay open later than these posted hours if people keep coming in, we’ll stay open for you.
Just call the shop to see if we are still here 805-648-6997
Need us to open earlier? Let us know the day before. We might just be able to!

Are you local to Ventura but strapped for time? Take advantage of our option to shop and order online, and grab-n-go the next day, wrapped and ready.

Use the locals code INSTOREPICKUP at checkout so you don’t get charged for shipping and allow 24 hour turnaround for your order to be ready for pickup. We’ll even label (removable) your gifts on the outside so you know what’s inside to avoid mixups. Done and done!



Our Annual Holiday Group Sale begins Today

I don’t do Black Friday… I give surprise gifts to customers when we feel like it. We’ve gifted a lot of jewelry over this past holiday weekend. Seen a lot of smiles.


Looking for some sweet deals? All my sale merch gets saved up for our group sample sales. Our annual holiday group sale with organic pioneers Stewart + Brown starts today. Local brands besides my own you’ll find discounted: Stewart+Brown, Midiqueen Handbags. Local favorites The Refill Shoppe and Kevita will be there too!

Read more in my Holiday 2013 Newsletter.

I am bringing deeply discounted sea glass selects and upcycled surfboard resin seconds, leather and wood hoop earrings and a huge amount of giftable belts and bags for $10 each 2 for $15 3 for $20 each addtl. $5.

Location: 955 East Front Street, Ventura, CA 93001 (across from Wharf)

Today 4-7
Friday noon-2
Saturday noon-5

Here’s a link to the event on Facebook:

Smiles from Ventura,



Betty B. Insider: Holiday 2013 Newsletter

Read the latest and greatest tidbits on the life of Betty here in my Holiday 2013 Newsletter

Betty B. Insider: Holiday 2013


The “sunset season” here in Ventura gives us phenomenal views from the shop!



One of the many what I always call “guilt-free gift wrap” options at the shop. Everything we use is selected for recycled content, biodegradability, sustainability, re-usability and, of course, adorability!



Raising funds for Waves for Water to Clean Water in the Philippines

As an early joiner of 1% for the Planet in 2007, every year we give cash to some phenomenal causes including, but not limited to East Bali Poverty Project, Friends of the Ventura River, Ocean Futures Society… See more here.

But when a natural disaster occurs, I seek a way to see some of my donations directly help the people affected. Last year, for example, we donated to Clean Ocean Action who were doing some great community rebuilding after Hurricane Sandy. This year the need is most dire in the Philippines, and 1% nonprofit partner Waves for Water, an org founded by fellow surfer Jon Rose, is helping get clean water to the people with their highly effective filter kits. See how they work and perhaps, if you would, even start your own fundraiser for W4W.

Jon shows the community how to use the Waves For Water filtration system.

I like to involve my customers in the giving process (since I’m doing it anyway via my 1% FTP pledge) to help grow the donation amount I can give. Today I donated $200, and to add to that, I will be donating 20% of all total sales between now and Friday at midnight (online and in the shop) to W4W. So 20% of what you spend goes to the cause. Even better, if you just want to donate directly, here is the link to do so:

Thank you for joining these efforts and making the world a better place.


Smiles from Ventura,

Donna von Hoesslin

The scale of the storm is intense in this image.


More scale.


Happy Mothers Day!

“My daughter and I LOVE our rings!! We call them our ‘power rings’. I told her that since seaglass is something that has been “broken” and tumbled by the sea and comes out even more beautiful, that she can use it as a touchstone for when she goes through tough times. She has already used that thought, and the power of the ring, to get through something tough this week.” – Amy, Plum Goods

Mother’s Day is special around here. It is a reminder of what brings us into this world and inspires us.
I am blessed, as a designer, to get to be a part of your story in a small way. Well, I just love that. It warms my heart every time.

A message of love to moms from David Pu'u and Ocean Lovers

A message of love to moms from David Pu’u and Ocean Lovers

Today, Mother’s Day, I will be in the shop and I will get to see some of you who are bringing mom in to pick out something nice. I can’t tell you how wonderful that feels for me! Thank you for that.

- Donna von Hoesslin (Pu’u) , Designer, Owner, Ocean Lover