Santa Ana Morning on PCH

I picked David up at the airport this morning before dawn and we drove up the coast back to Ventura. He is just in from a 3D water shoot with National Geographic TV.

We stopped at the beach and ventured out into the howling Santa Ana winds to snap a few pictures. Me with my iPhone and David with his Canon 5D Mark 2.

Sand and water blowing in 60MPH gusts. Beautiful Day.

Santa Ana Wave PCH

Santa Ana Wave PCH

 

Offshore Santa Ana Blasting into a Wave

Offshore Santa Ana blasting into a backwash wave collision. Three power forces slamming together.

 

David Pu'u scopes the scene on a Ventura County beach

David Pu'u scopes the scene on a Ventura County beach

 

Beach Sunrise at Mugu Rock, Ventura County

Beach Sunrise at Mugu Rock, Ventura County

Behind The Scenes: Making my Upcycled Surfboard Resin Jewelry

People ask me almost every day in the shop “How do you make it?” about my upcycled surfboard resin jewelry. They are fascinated by how sleek and strong it is, the way the light shines through it and the play of colors. It’s a longish story… Back in 2008 my shaper, Dennis Ryder, who had been making tail blocks for some of his high-end boards out of the stuff, suggested I try making jewelry with it. I was instantly overwhelmed at the thought and let it sit for a while. It wasn’t until 2009, with Dennis’ encouragement, that I decided to take on the challenge and start the development process for this new Betty B. collection.

Upcycled Surfboard Resin Rings by Donna von Hoesslin of Betty Belts

Afternoon sunlight shines through my surfboard resin rings in a display of pretty color.

I knew it would not be easy. I wanted to create something that would make my designs easily reproduced and consistent so I could offer it on my website and in my wholesale program around the world. Working with leftover surfboard resin is not as easy as you’d think. Ask anyone who has tried it. My collaborator in life, David Pu’u, surfboard shaper for over 30 years, told me that he had perpetually lamented the steady supply of waste hardened resin, which would end up in a landfill as a byproduct of the manufacturing process. “We tried for years to come up with a viable use for the beautiful but inert and permanent multi-colored polyesther plastic”, he says.

Surfboards

Some of the actual surfboards the jewelry was made from, courtesy Ventura Surf Shop.

Each stripe in the jewelry is from a surfboard. A board that was made for a surfer. The colors we get in each batch are always random and beautiful, excess resin carefully captured and saved from each board made. Wearing a piece is a very unique way to stay connected to the ocean, because those boards are out there riding waves.

The source of upcycled surfboard resin jewelry

The source of my upcycled surfboard resin jewelry

A year of steady R&D passed and  with the expertise and input of three local manufacturers, I came up with a product that was all of the above but with one serious caveat: It was costly to produce. There are many people in the production chain and it’s locally made right here in Ventura. There’s a lot of hand work on these pieces, a lot of stoke and love goes into them. The expertise and skills combined to make them do not come cheap.

Surfboard resin rings with surfboard

Surfboard resin rings with surfboard

As many will remember who came into my Ventura shop during that time or visited the Betty Belts booth at Sacred Craft at the last ASR show in San Diego, I had some prototypes out just to see if and how people respond to them and if the price was bearable. Luckily response was favorable, and my fear that people may not see the value in a “piece of plastic” was alleviated. We went into production in the Fall of 2010 and the rest is history.

Donna wiring up the upcycled surfboard resin earrings

The earrings are wired up by myself and Amanda here at the shop and at home and I offer the necklaces on a variety of cord styles the customer can choose.

 

Sierra Partridge in a shoot for Hobie Girl, wearing Betty B. Surfboard Resin earrings.

Sierra Partridge in a shoot for Hobie Girl, wearing Betty B. Surfboard Resin earrings.Upcycled Surfboard Resin Necklace

Upcycled Surfboard Resin Heart Necklace

Upcycled Surfboard Resin Heart Necklace

 

Upcycled Surfboard Resin Necklace

Upcycled Surfboard Resin Necklace

Upcycled Surfboard Resin Earrings

Upcycled Surfboard Resin Earrings

Mini Circle Hoops made from upcycled surfboard resin

Mini Circle Hoops made from upcycled surfboard resin

 

Upcycled Surfboard Resin Necklace

Upcycled Surfboard Resin Necklace

More DvH Signature Sea Glass Designs

You can now find some of my new genuine sea glass designs on my new website.

As always, Made with Dignity.

Smiles and Aloha,

Donna von Hoesslin

Sea Glass Trio Pendant

Genuine Sea Glass Trio Pendant "Mosaic" from the DvH collection of Betty Belts

Ocean Lovers sea glass and wave charm necklace

Sea glass ring in sea foam, single bezel, hand made 925 sterling

Sierra Partridge of Team Betty with the new single bezel sea glass ring in sea foam.

Italy Sea Glass Rings by Donna von Hoesslin for Betty Belts

Italy Sea Glass Rings by Donna von Hoesslin for Betty Belts

 

Holiday Ordering

Please Note: Monday the 19th is your last day to order for shipping in the U.S. in time for Christmas (20th if shipping to California). Mahalo!

Brand New Website: Bettybelts.com 3.0

Well, we finally launched Bettybelts.com with integrated shop so now you don’t need to leave the website to get your goods. Much easier that way! Many Mahalos to our friends at Essential Surf for filling our web orders all these years. They will continue to carry key pieces in the line, so if you need a surfboard bag and a wave necklace, you can get them in the same order there.

We will now be shipping directly from our headquarters in Ventura, California, just four blocks from the ocean. This means more choices, more personalized service and free stoke and ocean breezes are always included.

You can now find all three brands in one place, easily found by price, material and style: Betty Belts, Betty B. and DvH Signature Designs. DvH is new and is a collection of my higher end pieces including sea glass and sterling silver. Coming soon: The DvH Red Carpet Collection, some very special sea glass showstoppers that are truly one of a kind. Take a sneak peek at one of these, the Mermaid Necklace.

Come see the new styles previously unavailable on the website including my sea glass mini pendants, sea glass rings and brooches and  upcycled surfboard resin jewelry!

If you read this far, you ROCK! So your reward is a 15% discount off your entire order when you use the code BRANDNEW at checkout (expires 12.31.11). Enjoy!

Smiles and Aloha from Ventura,

Donna von Hoesslin

New David Pu’u Gallery Sneak Peek

David had been working on a new edit of his online gallery for the past week and has been meticulously selecting from 400,000 + images of his immense library from recent and older work. These are some of the gems he unearthed, many of which have rarely or never been seen. Bookmark his website: www.DavidPuu.com

Finally one will be able to order prints of any of them in a variety of cutting edge mediums to add a window of beauty to any wall.  Stay tuned…

Meanwhile enjoy this sneak peek!

Rincon by David Pu'u

Rincon by David Pu'u

PCH by David Pu'u

PCH by David Pu'u

Pacific Common Dolphins, Santa Barbara, by David Pu'u

Pacific Common Dolphins, Santa Barbara, by David Pu'u

Angel by David Pu'u

Angel by David Pu'u

Hannah Mermaid by David Pu'u

California Poppies by David Pu'u

California Poppies by David Pu'u

Underwater by David Pu'u

Underwater by David Pu'u

Surfer in the barrel by David Pu'u

Surfer in the barrel by David Pu'u

Exploding Wave by David Pu'u

Exploding Wave by David Pu'u

Andalusians by David Pu'u

Andreini Hot Curl by David Pu'u

Andreini Hot Curl by David Pu'u

Surfer Larry Ugale in the barrel, by David Pu'u

San Francisco Surfer Samuel Witmer by David Pu'u

San Francisco Surfer Samuel Witmer by David Pu'u

Hula Dancer rainbow by David Pu'u

Hula Dancer Rainbow by David Pu'u

Inside the barrel, by David Pu'u

San Francisco Bay at Night by David Pu'u

Pelican and crashing wave by David Pu'u

Sunset Surfers by David Pu'u

Sunset Surfers by David Pu'u

Sunrise Inside Barrelling Wave by David Pu'u

Watching the Sunset in Seychelles by David Pu'u