09/23/2011 11:54 AM
New David Pu’u Gallery Sneak Peek
David had been working on a new edit of his online gallery for the past week and has been meticulously selecting from 400,000 + images of his immense library from recent and older work. These are some of the gems he unearthed, many of which have rarely or never been seen. Bookmark his website: www.DavidPuu.com [...]

09/10/2011 08:56 AM
Meeting Icons, a Designer, a Luau and Art: A Day in the Life of Betty
Wow, it’s not every day the founders of Surfaid International walk into your shop. What an honor it was to meet Dr. Dave and Randall! Surfaid has been one of my favorite orgs to give to over the years for the amazing work they do preventing Malaria and especially after the Tsunami in Indo. David [...]

08/23/2011 11:30 AM
Sea Glass Designs
Hello Ocean Lovers! I have been designing sea glass jewelry for three years now, but failed to mention it much here on the blog. I’ve been told by many that I need to share this part of my art more widely, so please enjoy the pictures below and let me know if you have any [...]

06/03/2011 11:23 AM
Everybody Matters

05/13/2011 09:41 AM
My Story and How Betty Belts Happened in Skirt Magazine
But the very first time Donna stepped on a surfboard at the age of 31 her life changed forever.

04/27/2011 08:43 PM
My New Collection of Jewelry Made from Upcycled Surfboard Resin
The surfboard resin jewelry is a fantastic achievement. We finally found a beautiful solution for the waste byproduct resin created by surfboard building.

04/01/2011 10:42 AM
I Need GSP to Stay in Business
I just wrote to Senator Feinstein and Congressman Gallegly to implore them to help revive the GSP program, the removal of it is causing me to have to raise my prices once again to stay in business. This, after a tremendous hike in the price of silver and a weaker dollar forced me to do [...]

03/01/2011 12:57 PM
Fake Authenticity: How Big Brands Steal Creativity
(I originally posted this in 2007, when I heard about Robb Havassy and his battle with Hollister & Co. to defend surf culture, a veritable David and Goliath story. This man is a hero for surfers everywhere.) The quote below is from a Transworld Business article about how some big box retailers marketing themselves as [...]

02/24/2011 09:53 AM
Seth on Scale
“It’s good because rightsizing allows you to be profitable and live as a human.” Today’s Daily Dose of Seth once again just nails it. This is one of many reasons I don’t send my designs free to celebrities and don’t want to sell my brand to Macy’s or Urban Outfitters. I keep BB small and [...]

02/02/2011 05:04 PM
Bikinis & Bangles – The Making of the Hobie Bohemian Bangle
I’ve spent the past two months working on a really cool project with Hobie, one of the oldest iconic surf brands, today a multifaceted conglomerate of fun things us ocean lovers do in the water, sailing, kayaking, surfing and much more. Together we created a Betty Belts private label product, a hand painted bangle to [...]