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Award Art by Rick Rietveld
"I feel it is my responsibility as a brand owner to give back to the community and environment here at home as well
as in Bali, where my designs are made", says sole owner Donna von Hoesslin. "It's not just about making money. It's
also about spreading the aloha and to reduce, reuse, recycle and REinvent."
The Green Wave Awards are a presentation by the editors of The Surfer's Path in conjunction with Permanent Publishing
and SustainAbility. For more information, visit: www.bettybelts.com, www.surferspath.com/greenwave
and www.sustainability.com.
Contact:
Betty Belts
4517 Market Street, Suite 7
Ventura, CA 93003
Tel. 831.239.5259
Fax 805.648.6997
http://www.bettybelts.com
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Surfer's Path Press Release June 9, 2006
The Surfer's Path Magazine's 1st Annual
Green Wave Awards: The Winners
Is surfing really 'at one with nature'?
New York and London (June 9, 2006) - The latest issue of THE SURFER'S PATH magazine, hitting the shelves and doorsteps now,
announces the winners of the 1st Annual Green Wave Awards, for excellence and achievement in promoting sustainability and
environmental consciousness in the surfing world.
Winners include a small surfboard company in the UK dedicated to manufacturing boards "made entirely from natural materials";
relief organizations that helped survivors after the 2004 tsunami and continue to offer crucial medical help to people in the
remote, surf-blessed islands of Indonesia; a leading US outdoor clothing brand that incorporates environmental and social
responsibility into its every fiber; and individuals who have helped save whole stretches of coastline and ensure cleaner
seas for millions of people.
"Surfing involves an intimate relationship with raw, dynamic nature," said Alex Dick-Read, founding editor of The Surfer's Path.
"The essence of our sport is to be 'at one' with the power of the ocean. Yet many of the products and processes we surfers rely
on contribute to the damage being done to the atmosphere, the oceans, and the coastlines of the world. These awards aim to highlight
the numerous positive moves within our surfing sphere towards making surfing a clean, sustainable and beneficial activity."
A year ago readers of The Surfer's Path were invited to nominate inspiring surf-related organizations, companies, or individuals
in any of these categories: Surfboard Manufacturing Companies, Surf Apparel Companies, Surf Accessory Companies, Surf Travel
Companies, Surf-related Nonprofit Organizations, Surf-related Media & Publishing Entities, Individuals Who Surf, and an annual
grand-prize winner: The Emerald Path Award.
Winners were chosen from the hundreds of nominees sent in by readers. "The response to this was really quite incredible," said
the magazine's US Editor, Drew Kampion. "The scope of surfers' efforts for the environment and the planet is enormous, and
gaining momentum all the time. While it was tough to single out winners, we feel the results reflect the exceptional efforts
of the many organizations, individuals, and companies which understand our the world's desperate need for sustainable human
lifestyles, especially among surfers."
The prestigious overall prize, the Emerald Path Award, is shared between the UK's Chris Hines, now Sustainability Director of
the Eden Project and formerly founding director of Surfers Against Sewage, and Glenn Hening, a California academic and visionary
in the surfing world who co-founded the powerful US coastal protection body, Surfrider Foundation, and now heads up the Groundswell Society.
The Green Wave and Emerald Path awards include commendations featuring the work of celebrated California surf artist Rick Reitveld.
"These awards will happen annually because we want to continue to highlight the positive efforts of the surfing community,
to keep the pressure on our own 'tribe' and our industry, and to spread the word that surfing really can and should be at one
with nature," said Kampion. The Green Wave Awards are a presentation by the editors of The Surfer's Path in conjunction with
Permanent Publishing and SustainAbility. For more information, visit: www.surferspath.com/greenwave and www.sustainability.com
The Surfer's Path is the world's only truly "green" surf magazine. The bimonthly publication is printed on 100% post-consumer
recycled paper processed without chlorine bleach and printed with non-GMO soy inks.
Categories and Winners:
Emerald Path Award: Chris Hines (Eden Project, SAS - UK) and Glenn Hening (Groundswell Society, SRF -USA)
Surfboard Manufacturing Companies: Ocean Green Surfboards (Cornwall, UK)
Surf Travel Companies: BoardX (Belgium)
Surf-Related Media and Publishing Entities: EcoSurf Project (UK)
Surf Apparel Companies: Patagonia (California, USA)
Surf Accessory Companies: Betty Belts (California, USA)
Individuals Who Surf: Brett McElheny (Oahu, Hawaii)
Surf-Related Nonprofit Organizations: SurfAid International and Surfzone Relief Organization (Indonesia and California)
Contacts:
Alex Dick-Read (Founding Editor, UK) – alex@surferspath.com Drew Kampion (US Editor) – drew@surferspath.com
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