Archive

Tag Archive for: donna von hoesslin

Happy Mothers Day!

Categories: All, beauty, gratitude, News & Stuff, womenTags: , , , , , , , Author:

“My daughter and I LOVE our rings!! We call them our ‘power rings’. I told her that since seaglass is something that has been “broken” and tumbled by the sea and comes out even more beautiful, that she can use it as a touchstone for when she goes through tough times. She has already used that thought, and the power of the ring, to get through something tough this week.” – Amy, Plum Goods

Mother’s Day is special around here. It is a reminder of what brings us into this world and inspires us.
I am blessed, as a designer, to get to be a part of your story in a small way. Well, I just love that. It warms my heart every time.

A message of love to moms from David Pu'u and Ocean Lovers

A message of love to moms from David Pu’u and Ocean Lovers

Today, Mother’s Day, I will be in the shop and I will get to see some of you who are bringing mom in to pick out something nice. I can’t tell you how wonderful that feels for me! Thank you for that.

- Donna von Hoesslin (Pu’u) , Designer, Owner, Ocean Lover

 

Bookmark and Share

Today We Turn 10! Looking Back on a Decade of Betty Belts.

Categories: All, conscious consumerism, events, fashion, gratitude, life, News & Stuff, small businessTags: , , , , , , , , , , , Author:

It’s really hard to believe it’s been 10 years.

All month long I’ve been posting images from the Betty Belts vault on our Facebook page and it’s been interesting looking back at all the cool things we’ve done, with people we love. I begin to realize, I could write a book about it all…

Team Betty in downtown Ventura 2008

Team Betty in downtown Ventura 2008. From left, Sierra Partridge, Jeanette Ortiz, Mary Osborne, Bo Stanley and Hailey Partridge. © David Pu’u

On the boat to Kuta Airport Reef.  Copyright David Pu'u

Team Betty on the boat to go surfing in Bali. © David Pu’u

I am joyfully grateful to still be here, inspired and making beautiful things to express one’s love of the ocean. I want to extend a heartfelt message of gratitude to all of my mentors over the years, to my lovely surfing and ocean-loving ambassadors “Team Betty”, to my wonderful retailers, to my extended family in Bali who have grown with me over the years making ever better products and to all of you who wear and love my belts, jewelry and accessories and spread the aloha everywhere you wear them.

Donna with Bali HQ staff

Me and some of our staff in Bali. I am sharing photos from home on the iPad.

I am especially grateful to my husband, David Pu’u, who from the start was always there (I hired him for our first-ever photo shoot)… even long before we became an “item”… mentoring, capturing iconic imagery, inspiring me, helping to cultivate a brand, a lifestyle we love and live. David always understood what my deeper goals were in having a positive effect in our world.

David and I on a trip to San Francisco, a place that provides a lot of inspiration.

David and I on a trip to San Francisco, a place that provides a lot of inspiration.

Here are some images from that vault. Some of my favorites over the years. There are many more where these came from… Hopefully I will get to publish that book and share them with you one day.

Mary Osborne in a very early Betty Belts poster, 2003... photo: David Pu'u

Mary Osborne in a very early Betty Belts poster, 2003… photo: David Pu’u

 

 

 

 

 

 

 

Sierra Partridge of Team Betty, by David Pu'u

Sierra Partridge of Team Betty © David Pu’u

Pu'u_sunset1.tif

 

Sierra Partridge in a shoot for Hobie Girl, wearing Betty B. Surfboard Resin earrings.

Hailey Partridge in a shoot for Hobie Girl, wearing Betty B. One of my all-time favorites from our first year of making upcycled surfboard resin jewelry.

Jeanette Ortiz wearing the Compassion necklace.

Jeanette Ortiz wearing the Compassion necklace. © David Pu’u

A favorite of Jeanette Ortiz modeling one of my red carpet sea glass necklaces in a tidepool on a private California beach.

A favorite of Jeanette Ortiz modeling one of my red carpet sea glass necklaces in a tidepool on a private California beach.

Me in the Betty Bus, an old favorite from the image vault. She now lives with some friends who provide her with a  comfy garage and more care and maintenance than I was able to provide. But she was with us for five adventurous and fun years.    © David Pu'u

Me in the Betty Bus, an old favorite from the image vault, circa 2005.  © David Pu’u

 

An ad we ran in 7Sky, a European magazine 2010.

An ad we ran in 7Sky, a European magazine 2010.

Bookmark and Share

New Hemp Designs

Categories: conscious consumerism, Environmental, fashion, News & Stuff, ProductsTags: , , , , , , , , , Author:

I’ve been wanting to do some hemp designs for a very long time and am thrilled to bring you my new allrounder bag and ♥ Ocean D-ring belt.

Hemp Bag

The bag is loaded with features which you can read about here. My favorite is the deep front pockets that hold two long water bottles perfectly. (That’s where my Kleen Kanteens go).  I wanted to create a bag for a no-nonsense active person (like me) who doesn’t have a lot of time on their hands and would like a super durable bag that can be used every day and goes with almost everything.

Hemp Ba

Hemp Bag Side Detail

Hemp is the most durable of fabrics and also the most sustainable. Consider a few more facts about hemp (source: Hemp Technologies):
• Hemp does not require herbicides or pesticides.
• Hemp can be grown in a wide range of latitudes and altitudes.
• Hemp replenishes soil with nutrients and nitrogen, making it an excellent rotational crop.
• Hemp controls erosion of the topsoil.
• Hemp converts CO2 to oxygen better than trees.
• Hemp produces more oil than any other crop, which can be used for food, fuel, lubricants, soaps, etc.
• Hemp nut is a very healthy food, being the highest protein crop (after soybean) and high in omega oils.
• Hemp can be used for making plastics, including car parts.
• Hemp makes paper more efficiently and ecologically than wood, requiring no chemical glues.
• Hemp can produce bio-fuel and ethanol (better than corn).
• Hemp can be grown more than once per year.
• Hemp fibers can make very strong rope and textiles.

BH1_detail

In 1916, the U.S. Government predicted that by the 1940s all paper would come from hemp and that no more trees need to be cut down. Government studies report that 1 acre of hemp equals 4.1 acres of trees. Plans were in the works to implement such programs (Department of Agriculture).

NH1

Betty Belts ♥ Ocean Hemp Belt

My ♥ Ocean belt is reversible. Blank on one side, embroidered on the other. It’s 53″ long and one size fits most men and women.

NH1_hemp_belt

Betty Belts ♥ Ocean Hemp Belt

NH1d_TH

Bookmark and Share

Behind The Scenes: Making my Upcycled Surfboard Resin Jewelry

Categories: All, Environmental, fashion, News & Stuff, Products, recycling, surfingTags: , , , , , , , , , , , Author:

People ask me almost every day in the shop “How do you make it?” about my upcycled surfboard resin jewelry. They are fascinated by how sleek and strong it is, the way the light shines through it and the play of colors. It’s a longish story… Back in 2008 my shaper, Dennis Ryder, who had been making tail blocks for some of his high-end boards out of the stuff, suggested I try making jewelry with it. I was instantly overwhelmed at the thought and let it sit for a while. It wasn’t until 2009, with Dennis’ encouragement, that I decided to take on the challenge and start the development process for this new Betty B. collection.

Upcycled Surfboard Resin Rings by Donna von Hoesslin of Betty Belts

Afternoon sunlight shines through my surfboard resin rings in a display of pretty color.

I knew it would not be easy. I wanted to create something that would make my designs easily reproduced and consistent so I could offer it on my website and in my wholesale program around the world. Working with leftover surfboard resin is not as easy as you’d think. Ask anyone who has tried it. My collaborator in life, David Pu’u, surfboard shaper for over 30 years, told me that he had perpetually lamented the steady supply of waste hardened resin, which would end up in a landfill as a byproduct of the manufacturing process. “We tried for years to come up with a viable use for the beautiful but inert and permanent multi-colored polyesther plastic”, he says.

Surfboards

Some of the actual surfboards the jewelry was made from, courtesy Ventura Surf Shop.

Each stripe in the jewelry is from a surfboard. A board that was made for a surfer. The colors we get in each batch are always random and beautiful, excess resin carefully captured and saved from each board made. Wearing a piece is a very unique way to stay connected to the ocean, because those boards are out there riding waves.

The source of upcycled surfboard resin jewelry

The source of my upcycled surfboard resin jewelry

A year of steady R&D passed and  with the expertise and input of three local manufacturers, I came up with a product that was all of the above but with one serious caveat: It was costly to produce. There are many people in the production chain and it’s locally made right here in Ventura. There’s a lot of hand work on these pieces, a lot of stoke and love goes into them. The expertise and skills combined to make them do not come cheap.

Surfboard resin rings with surfboard

Surfboard resin rings with surfboard

As many will remember who came into my Ventura shop during that time or visited the Betty Belts booth at Sacred Craft at the last ASR show in San Diego, I had some prototypes out just to see if and how people respond to them and if the price was bearable. Luckily response was favorable, and my fear that people may not see the value in a “piece of plastic” was alleviated. We went into production in the Fall of 2010 and the rest is history.

Donna wiring up the upcycled surfboard resin earrings

The earrings are wired up by myself and Amanda here at the shop and at home and I offer the necklaces on a variety of cord styles the customer can choose.

 

Sierra Partridge in a shoot for Hobie Girl, wearing Betty B. Surfboard Resin earrings.

Sierra Partridge in a shoot for Hobie Girl, wearing Betty B. Surfboard Resin earrings.Upcycled Surfboard Resin Necklace

Upcycled Surfboard Resin Heart Necklace

Upcycled Surfboard Resin Heart Necklace

 

Upcycled Surfboard Resin Necklace

Upcycled Surfboard Resin Necklace

Upcycled Surfboard Resin Earrings

Upcycled Surfboard Resin Earrings

Mini Circle Hoops made from upcycled surfboard resin

Mini Circle Hoops made from upcycled surfboard resin

 

Upcycled Surfboard Resin Necklace

Upcycled Surfboard Resin Necklace

Bookmark and Share

More DvH Signature Sea Glass Designs

Categories: conscious consumerism, fashion, News & Stuff, ocean, Products, recycling, womenTags: , , , , , , , , , , , , , Author:

You can now find some of my new genuine sea glass designs on my new website.

As always, Made with Dignity.

Smiles and Aloha,

Donna von Hoesslin

Sea Glass Trio Pendant

Genuine Sea Glass Trio Pendant "Mosaic" from the DvH collection of Betty Belts

Ocean Lovers sea glass and wave charm necklace

Sea glass ring in sea foam, single bezel, hand made 925 sterling

Sierra Partridge of Team Betty with the new single bezel sea glass ring in sea foam.

Italy Sea Glass Rings by Donna von Hoesslin for Betty Belts

Italy Sea Glass Rings by Donna von Hoesslin for Betty Belts

 

Bookmark and Share

Brand New Website: Bettybelts.com 3.0

Categories: All, beauty, Products, small businessTags: , , , , , , Author:

Well, we finally launched Bettybelts.com with integrated shop so now you don’t need to leave the website to get your goods. Much easier that way! Many Mahalos to our friends at Essential Surf for filling our web orders all these years. They will continue to carry key pieces in the line, so if you need a surfboard bag and a wave necklace, you can get them in the same order there.

We will now be shipping directly from our headquarters in Ventura, California, just four blocks from the ocean. This means more choices, more personalized service and free stoke and ocean breezes are always included.

You can now find all three brands in one place, easily found by price, material and style: Betty Belts, Betty B. and DvH Signature Designs. DvH is new and is a collection of my higher end pieces including sea glass and sterling silver. Coming soon: The DvH Red Carpet Collection, some very special sea glass showstoppers that are truly one of a kind. Take a sneak peek at one of these, the Mermaid Necklace.

Come see the new styles previously unavailable on the website including my sea glass mini pendants, sea glass rings and brooches and  upcycled surfboard resin jewelry!

If you read this far, you ROCK! So your reward is a 15% discount off your entire order when you use the code BRANDNEW at checkout (expires 12.31.11). Enjoy!

Smiles and Aloha from Ventura,

Donna von Hoesslin

Bookmark and Share