Some of the 17 hand-painted styles we created for Hobie Girl. You cant even buy this collectors item! The only way to get one is to buy a Hobie Bikini at a partipating Dillards or other Hobie retailer.
I’ve spent the past two months working on a really cool project with Hobie, one of the oldest iconic surf brands, today a multifaceted conglomerate of fun things us ocean lovers do in the water, sailing, kayaking, surfing and much more. Together we created a Betty Belts private label product, a hand painted bangle to be used as a gift-with-purchase promotion for retailers who sell Hobie Girl Bikinis. Buy a bikini, get a free bangle.
On various levels I’ve worked with Hobie for years. We share two brand ambassadors, a.k.a. “team riders”, the lovely surfing twins Sierra and Hailey Partridge. Sierra and Hailey have been with Team Betty since 2005, when Betty Belts became their first surfing sponsor. Photographer David Pu’u, who around then became my own partner in life, started shooting them surfing and modeling BB and soon got them cast as models for a Hobie photo shoot in Hawai’i. One thing led to another, with the girls proving their water skills to be numerous, and they became the first female athletes since Joyce Hoffman (1962) to get signed on by the brand.