Nasty Marketing from Honda

This arrived in my mailbox on Valentine’s Day.

Sweet deals inside? Hmm, I see a piece of chocolate.
I LOVE chocolate.
Let’s open it and find out…

Honda 1

Hmm, nothing sweet in here.
I’m peeved.
A few free inspections to lure me in so they can tell me I need to have some work done on my vehicle. This is obviously targeted at women. Women love chocolate, right?
Designed to bait with a piece of chocolate then switch to feeding our fears with “better safe than sorry” offers. Where’s the offer for a free box of chocolate when you come in for an oil change?
Honda 3

And to add insult to injury…

Honda 2

Yes! There is something missing! I want the chocolate!

Marketing like this is beyond stupid.

By | 2017-01-16T17:07:22+00:00 February 17th, 2008|marketing|4 Comments

4 Comments

  1. david February 17, 2008 at 7:57 pm

    Glad you posted this. I think that the campaign is very insulting to women.
    Special “free” inspections that are a part of any good mechanic’s normal checklist gratis every time he looks at your car. It is designed to make you feel you are getting something when in fact, you are getting what everyone else does, but NO chocolate. But women are stupid with regard to cars right?

    What idiot thought of this campaign and why does he have a job? Bet it was a man. Hmmph. Wait, I AM a man. Who would trust a deal who does this in their advertising? Thanks for pointing it out!

  2. The Baldchemist April 2, 2008 at 6:03 pm

    Jesus David. Me thinks you protesteth too much. Did you recognise some of your own traits?
    How is it insulting to women?
    Advertising never lets the truth get in the way of a good pitch. One shouldn’t mislead the punters but you don’t want to bore them to death either.
    The “idioy” does have a job; probably one you would like?
    Get as much joy as you can everyday.
    The Baldchemist

  3. david April 2, 2008 at 8:19 pm

    I remember my high school psychology teacher using the same logic: ” Hey if you don’t like the idea of the gay lifestyle it is because you recognize it in yourself.” Riiiiiggghhhht. Oh wait, he was gay.

    I take exception to dealerships peddling a value that in fact, is not of any worth to most people. Bait and switch, fear based marketing? Oh okay, I do that.

    And I have a really cool bridge to go with that auto service you are not going to get for your money too. It will go well with the chocolate that is missing.

  4. caderday August 21, 2008 at 3:37 pm

    donna is insulting to women

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