“Waves are a metaphor for the flow of a life. Born in the union of diverse elements, and destined for a shore beyond the far horizon.” – David Pu’u
A wave is birthed when the first wind of a growing storm blows upon the glimmering surface of a sea, thousands of miles away from the beach on which it breaks.
The story of the Betty B. Signature Wave design begins much like this timeless phenomenon.
Its inspiration swelled long before its first release in 2005. Initially created to generate proceeds towards Surfaid International, the Betty B. Wave became the first of many Cause Collection designs. The Wave has since become a kind of internationally adopted symbol for ocean lovers, much like the peace sign.