Gotta love Seth. He always writes things that resonate so deeply with my own business ethics and style.

Here is a recent post of his that I think can be really helpful to many who are finding themselves stuck or scared with their business and wondering where is it going in this recession?

“When industry norms start to die, people panic. It’s difficult to change when you think that you must change everything in order to succeed. Changing everything is too difficult.

Consider for a minute the pivot points available to you:

* Keep the machines in your factory, but change what they make.
* Keep your customers, but change what you sell to them.
* Keep your providers, but change the profit structure…”

Read the rest of this article here

And for inspiration, here’s a beautiful image from David Pu’u.
Inside the Barrel