During and after the Maui wildfires, we made a Betty promise to continue supporting this community critically damaged by this historic disaster– for we know help will be needed long after the tragic news headlines fade away. Maui Girl is an iconic beachwear brand and purveyor of high-quality, custom swimwear handmade on Maui since 1985– the oldest bikini shop on the island, and a longtime Betty Belts stockist.

The fires have severely impacted their business– and yet, they brave onward. “Maui No Ka Oi” : Maui is the best! Our community will rise stronger, together.” Though we’re an Ocean apart, we stand together with them now. We bear the same burn scars– we survived, and we’re keeping our promise.

Betty Familylet’s shop Maui Girl online & in-store (if you can!) to show them love & support through these tough times. A perfect pick for early bird holiday shopping for your favorite Beach Babes and Surfer Girls.