About

Surfer Donna von Hoesslin in WSJAny who possess a respect and connection to the ocean, earth and humanity, will endeavor to apply those merits to every aspect of a life.  There is a positive effect generated when we make good, sound, connected choices. So the manner in which we operate, both as an organization and as individuals, matters. Every little thing we do helps to sustain a healthy world.

Betty Belts is based in the beach community of Ventura, on the Gold Coast of California. Owner/Designer Donna von Hoesslin draws her inspiration from her love of the ocean, surfing and an active lifestyle. When merged with experiences gained through 17 years of living in Europe (Berlin), she discovered a means of converting ardent passion into an elegant and very connected design modus, which gave birth to a socially conscious business that reflects the deeper values of a life lived around the sea.

Our products are Made with Dignity on the beautiful Island of Bali, and in California.  By design, Donna has been collaborating with independent artisans who set their own prices. Our Balinese headquarters, run with love and skill by Ketut Sulastri, a woman of equal passion and mind set, employs a growing staff of mostly women from the local community.

Sierra Partridge of Team Betty, by David Pu'u

Donna believes in giving back where she can and does so by supporting a multitude of local and faraway causes: environmental and educational, women’s surfing (through athlete and event sponsorship), via 1% For The Planet Membership, Green America Certification and much more.

A note from Donna:

Dear Ocean Lovers,

I started this adventure in 2003 after learning to surf and discovering the joy, connectedness and balance it brings. My business is based on my love of the ocean and desire to stay connected with it. It is very fulfilling creating something beautiful and made with dignity. Something that gives back and helps you express your love of the ocean at the same time. I love what I do and I love connecting with all of you like-minded individuals who appreciate authenticity, independence and dignity.

Social and environmental responsibility have been priorities of my business since day one in March 2o03. This is nothing new to me. My goal is to continue down this road using sustainable, repurposed, recycled, organic and natural materials whenever possible. I am focused on reducing waste to a bare minimum. I consider the impact in every choice I make for my business and my home and always look the most sustainable method, even if it takes a lot more time and effort to find a feasible solution. Efforts like these are the foundational building blocks of hope for a better world. A cleaner, simpler and less wasteful world which we can all work toward step by step.

Thank you for reading this. I hope to inspire other girls and women to go their own direction and make their work as fun and fulfilling as mine is for me.

Thank you for visiting my website. Please spread the Aloha to other ocean lovers!

Donna von Hoesslin, Ventura, California

  ♥ Ocean

 

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