This arrived in my mailbox on Valentine’s Day.

Sweet deals inside? Hmm, I see a piece of chocolate.
I LOVE chocolate.
Let’s open it and find out…

Honda 1

Hmm, nothing sweet in here.
I’m peeved.
A few free inspections to lure me in so they can tell me I need to have some work done on my vehicle. This is obviously targeted at women. Women love chocolate, right?
Designed to bait with a piece of chocolate then switch to feeding our fears with “better safe than sorry” offers. Where’s the offer for a free box of chocolate when you come in for an oil change?
Honda 3

And to add insult to injury…

Honda 2

Yes! There is something missing! I want the chocolate!

Marketing like this is beyond stupid.