“The alternative is the quality ratchet:
Over-focus on quality.
Expectations go up.
Sales rise as a result of word of mouth and customer satisfaction.
More money is spent on quality.
Repeat.”
“Waves are a metaphor for the flow of a life. Born in the union of diverse elements, and destined for a shore beyond the far horizon.” – David Pu’u
A wave is birthed when […]
The bee is more honoured than other animals, not because she labors, but because she labours for others.” –St. John Chrysostom
To truly live the life of a Betty from the heart, is to practice the daily wisdom that we are One with the Earth, the Ocean, and […]
Integrity is not a conditional word. It doesn’t blow in the wind or change with the weather.” -John D. MacDonald
What does “Made with Dignity really mean?” you might wonder…
It means through our business practice we enrich and sustainably support our cherished relationships and environment on […]
With every drop of water you drink, every breath you take, you’re connected to the sea. No matter where on Earth you live.” – Sylvia Earle
Happy Earth Week Betty B Family! Every Spring […]
I don’t do Black Friday… I give surprise gifts to customers when we feel like it. We’ve gifted a lot of jewelry over this past holiday weekend. Seen a lot of smiles.
Looking for some sweet deals? All […]
The “sunset season” here in Ventura […]
As an early joiner of 1% for the Planet in 2007, every year we give cash to some phenomenal causes including, but not limited to East Bali Poverty Project, Friends of the Ventura River, Ocean Futures Society… See more
It’s really hard to believe it’s been 10 years.
All month long I’ve been posting images from the Betty Belts vault on our Facebook page and it’s been interesting looking back at all the cool […]
I’ve been wanting to do some hemp designs for a very long time and am thrilled to bring you my new allrounder bag and ♥ Ocean D-ring belt.
The bag is loaded with […]
