SAVE THE MERMAID
The tail end of Mermaid March brings an urgent mission upon the Betty Family.
The outbreak of COVID-19 is causing […]
The tail end of Mermaid March brings an urgent mission upon the Betty Family.
The outbreak of COVID-19 is causing […]

Hey there, so glad you checked in… hope you’re finding things to smile about in this strange and stressful moment in time and your loved ones are safe and healthy.
Along […]
Celebrating Mermaid March means our Betty of the Month had to be a total merboss. Our very first […]
February brings a season of killer waves to the SoCal coast & no one is more stoked than our Betty of the Month, Team Rider Brooke Carlson. […]
A Betty favorite, the Bee’s Sunrise Ring is a symbol for inspiration & full potential. Be reminded every day that with each dawn comes […]
We’re starting 2020 by celebrating one of the amazing women who define what it means to be an ocean-loving Betty & who we dedicate our most loved Betty Jewelry Collections
Don’t forget that when you shop with us, you can get 5% shopping credit right back at cha with Betty Bucks!
Skim this 2-minute read to find out how Betty Bucks are as good as spending […]
Our small team of Betty B. elves are working extra hard to get your gifts from under the sea to under your tree! We’ve extended shop hours as listed below.
BRIGHT FRIDAY UPDATE! Through your support we raised over $1000 for the Blue Mind Fund this year, THANK YOU!!! With out you, this circle […]
Make your holiday season sparkle with our glittering collection of Betty Gems. We’re majorly lacking that whole shimmery “Let it snow” vibe here in SoCal… so our answer to that is to shine up ourselves!
Check out our newest renditions of your braided favorites in these […]